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Produce Passport in the News!

TheState.com

Health briefs
FOR FAMILIES: Passport a fun way for kids to eat veggies

The Produce Passport is a fun, new way to encourage children to eat fruits and vegetables.

The colorful sticker book, shaped like a real passport, allows children to collect UPC stickers from fruits and vegetables as a way to track how much they’ve eaten.

Canadian entrepreneur Robert Zyluk, who created the book, sees it as a way to fight childhood obesity.

From plums to pomegranates, peppers to papayas, there are 21 items featured in each passport. Children simply take the UPC sticker from the fruit/veggie they’ve eaten and stick it in their book.

The Passport also features fun facts, puzzles, games and brief descriptions of each fruit and veggie.

“As soon as kids think you’re trying to teach them something, they typically aren’t so interested in it,” Zyluk says. “With the Produce Passport, they’re learning about diet, nutrition and health without ever hearing those words.”

There are two passports; one for children younger than 7 and one for children 7 and older.

Cost: $2.95

Available: www.producepassport.com