The Packer
Pamela Riemenschneider

Passport plays up kids’ bent to collect
Leftover Price Look-Up stickers could be the key to getting children to eat more fruits and vegetables.

Robert Zyluk, president of Winnipeg, Manitoba-based Innovative Promotions, created a booklet where children place PLU stickers from the fruits and vegetables they eat, called the Produce Passport, as a way to help curb childhood obesity.

"I thought this would be a great way to get kids to make healthier food choices in a fun and interactive way," Zyluk said.

Zyluk, whose background is in sports promotions and marketing, said he got the idea for the passport from constant news reports about obesity in children.

He said children already know how to collect the stickers from ... View Full PDF Version (851 KB)